Denimsmith – Built True in Brunswick East.

Made in Melbourne from the finest Japanese denim, Denimsmith jeans come directly from our onsite maker’s skilled hands to our inner-northern storefront.

Celebrating Brunswick East’s denim culture and authentic approach to urban living, Denimsmith is the vision of veteran Australian designers with a passion for creating premium denim jeans. Each pair of our natural-indigo Denimsmith jeans is built true by skilled makers with over two decades of denim-craft enriching their work.

Denimsmith is a passionate dedication to the history and hard-work of Brunswick East: its communities of adventurous migrants, of dedicated factory workers, of small businesses and great Australian dreams. Direct from our creatives’ hands to our community, Denimsmith take the notion of locally-made to another level.

We welcome you to our Brunswick East store: experience our artisanal Denimsmith collections for men and women and observe our denim-makers and designers in their practice.

DENIMSMITH STUDIO – Collaborate With Us

Denimsmith support Melbourne-made fashion in the truest sense: we’ve been producing quality denim jeans for like-minded local brands for over 20 years. Whilst developing our own premium line of Denimsmith hero pieces, Denimsmith continue to collaborate with both established and emerging designers and brands.

Are you a business who could benefit from collaboration with Denimsmith? Reach out to us at or for more info, visit our collaborations page.

DENIMSMITH FACTORY – Creatives in Action

Observe Denimsmith’s creatives in action – come to our 900 square meter Brunswick East working factory, positioned directly behind our studio store. Denimsmith offer all customers a free hemming service on our products they visit the factory and studio store.

DENIMSMITH STORE – Built True in Brunswick East

Denimsmith’s industrial-influenced storefront reflects our brand heritage as makers of the inner-north. Discover seasonal denim collections for men and women from our two brands: Denimsmith and Vintage Laundry. Our unique, quality fabrics are luxurious to the touch and sourced from the best mills globally – wherever possible Denimsmith source fabrics locally.